From HTTP to HTTPS: Understanding the Technical SEO Implications of a Site Migration

Website suraksha digital yug mein sangathan aur website owners ki prathamiktaon mein se oonchi shreni tak pahunch gayi hai. Kaafi samay se, Google HTTPS ke upyog ko badhava dene ki or protsahan de raha hai, aur July 2018 mein unhonne kaha ki Chrome sabhi HTTP sites ko "asurakshit" ke roop mein label karega. Uske baad se, HTTP se HTTPS par badalna abhi se jyada mahatvapurn ho gaya hai.

SEO performance par khatarnak prabhav hone se bachne ke liye HTTPS par badalna mushkil procedure ho sakta hai jo savdhani aur prayatna ki zarurat hai. Iss post mein, hum HTTPS par badalne ke technical SEO prabhavon se guzrenge aur aapko dardnak parivartan ko aasan banane ke liye aavashyak karyawahi denge.

HTTPS ko vistar se vyakhya karen.

Sabse pehle HTTPS ki vyakhya karen aur uske karya ko jaanen phir website transfer ke technical SEO prabhavon par vistrit roop se vichar karen. Hypertext Transfer Protocol Secure yaani HTTPS, website aur uske visiters ke beech bheje jaane wale data ko encrypt karne wala HTTP ka ek surakshit varient hai.

Ek upyogakarta ke browser aur ek web server ke beech surakshit connection banane ke liye HTTPS SSL/TLS certificates ki zaroorat hoti hai. HTTPS website par jaate samay upyogakarta ke browser dwaara ek request bheji jaati hai jisme SSL certificate ko bheja jaata hai. SSL certificate ki validity ki jaanch ke baad, browser web server ke saath surakshit connection shuru karta hai.

HTTPS ke saath, behtar website suraksha, behtar upyogakarta gopniyata aur uchch upyogakarta vishwaas jaisi kuchh labh hote hain. Ye sabhi sensitive information ko sambhalne wali kisi bhi website ke liye ek mahatvapurn suraksha raksha ka kaam karta hai kyonki ye anivary roop se anauthrorised access, data alteration aur eavesdropping ko rokne mein madad karta hai.

HTTPS Migration ke Technical SEO Effects

HTTP se HTTPS par jaane ke technical SEO effects aapki website ki performance, jaise ki rankings, traffic aur upyogakarta anubhav par asar daal sakte hain. HTTPS par jaane ke samay nimnlikhit pramukh technical SEO issues ko dhyaan mein rakhna mahatvapurn hai:

1. URL Structure Mein Parivartan

Website ki URL structure HTTPS par transfer hone ke karan parivartit ho jayegi, jo ki sabse mahatvapurn technical SEO prabhavon mein se ek hai. HTTP se HTTPS par URL ko redirect karna anivary hai, lekin agar yah sahi dhang se na kiya jaaye to yah website ki rating ko temporary taur par kam kar sakta hai aur traffic ko kam kar sakta hai.

Suitable 301 redirects ka setup karna HTTP se HTTPS mei SEO performance ko kharab hone se bachane ke liye bahut zaroori hai. Iss se aap yeh assure kar lete hai ki aapke sabhi HTTP pages switch ho jaayein unke HTTPS equivalents mei aur search engines ko naye URL structure ko samajhne mei asani ho.

2. SSL/TLS certificates ko configure karna

SSL/TLS certificate ko sahi tarah se configure karna HTTPS migration process mei ek aur zaroori kadam hai. Ismein sahi certificate type ko chunna, usse apne server par install karna aur yeh bhi assure karna hai ki woh current aur valid hai.

Galat SSL/TLS configuration technical problems, jaise mixed content warnings, unsecured content errors aur HTTPS-related indexing problems ke kaaran ho sakte hai.

3. Website performance ko badhana

Aapki website ki speed HTTPS migration se prabhaavit ho sakti hai, khaaskar jab aapka server ya hosting company HTTPS-optimized nahi hai. Yeh ek bura user experience, lamba page load time aur bounce rates ka kaaran ban sakta hai.

In problems ko handle karne ke liye apni website ko HTTPS ke liye optimize karna zaroori hai. Iss mein best hosting company ko chunna, aapki website ke code aur assets ko optimize karna aur HTTP/2 ko on kar dena shaamil hai, jo website performance aur speed ko badha sakta hai.

4. Canonicalization

Jab bahut saare URLs ek hi information ko website par le jaate hai, toh canonicalization preferred URL ko chunne ka process hai. HTTPS mei switch hone se pehle apne canonical URLs ko HTTPS equivalents mei convert karna bahut zaroori hai.

HTTP se HTTPS mei switch karne ke liye Steps

SEO performance ko kharab hone se bachane ke liye, HTTP se HTTPS mei switch karna dhyaan se strategy aur implementation ke through hota hai. Ek seamless transition ke liye zaroori actions neeche diye gaye hai:

1. SSL/TLS Certificate Ko Chune

HTTPS par badalne se pahle aapko apne website ke liye sahi SSL/TLS certificate chunna hoga. Kai prakar ke SSL/TLS certificate hote hain, jisme har ek ke paas alag-alag suraksha aur satyapan star hote hain, jaise Domain Validated (DV), Organisation Validated (OV) aur Extended Validation (EV).

DV SSL/TLS certificate aamtaur par adhikansh websites ke liye kafi hota hai. Agar aapke website par credit card number ya vyaktigat jankari jaise mahatvapoorn data ka upyog hota hai, to aapko OV ya EV certificate ki avashyakta ho sakti hai.

2. SSL/TLS Certificate Ka Setup Karein

Apne server par sahi SSL/TLS certificate install karna aapke chune gaye certificate ke baad agla kadam hai. Is prakriya mein aapke hosting provider aur server ki settings par nirbhar karta hai, lekin adhikansh providers aapki madad ke liye ek step-by-step tutorial pradan karte hain.

Yeh bhi sahi tarike se configure kiya gaya hai aur kisi bhi taknik pareshani se bachne ke liye, aap ek expert se certificate install karne ke liye sahayta bhi le sakte hain.

3. Redirects aur Internal Links Ko Update Karein

SSL/TLS certificate install hone ke baad agla kadam hai ki sabhi internal links aur redirects ko HTTPS ka upyog karne ke liye badalna hai. Ismein aapko kisi bhi prakar ke content ke andar ke links ko, jaise ki aapke website ke dusre pages ki taraf, photos, aur videos ko update karna hoga.

Iske alawa, aapko sahi 301 redirects HTTP se HTTPS ke liye set karna bhi hoga, jisse ki visitors aur search engines ko naye URL structure ki taraf le jaaya ja sake.

4. External Links Ko Sari Karein

Aapke website ke alawa bahari connections ko bhi update karna zaruri hai. Ismein internet directories, social networking sites, aur anya websites se jude links shaamil hote hain.

Apne SEO performance par kisi bhi bura asar ko rokne ke liye aur yeh guarantee karne ke liye ki log aapke website ko surakshit tarike se access kar sakein, bahari links ko HTTPS ka upyog karne ke liye badalna bahut mahatvapurna hai.

5. Sitemap Updates Karein

Sabhi internal aur bahari links ko HTTPS par upgrade karne ke baad agli kadam hai ki aap apne sitemap ko naye URL structure ko darshane ke liye update karein. Isse search engines ko aapke website ke naye pages ko index karne aur updated canonical URLs ko pahchanne mein aasani hogi.

6. Apne Website ke Liye Google Search Console Check Karein

Ant mein, aapko yeh bhi zarur karna hoga ki aap apne website ko Google Search Console mein verify karein, taaki search engines aapke HTTPS pages ko sahi tarike se crawl aur index kar sakein.

Aapko apne Google Search Console mein apni website ko authenticate karne ke liye apne account mein HTTPS version add karna hoga aur ek naye sitemap ko submit karna hoga. Isse Google ko aapke updated URL structure ko pehchanne mein aasani hogi aur wo uske index ko sahi tareeke se update kar sakega.

FAQs

Q: Kya HTTPS mein switch karne se mera SEO par koi asar padega?

A: Agar sahi tareeke se nahi kiya gaya hai to HTTP se HTTPS mein switch karne se aapke SEO par temporary taur par asar pad sakta hai. Lekin agar aap zaroori karwayiyan karte hain aur recommended prathaon ko follow karte hain, to HTTPS mein switch karna aapke SEO performance par koi materially negative long-term asar nahi padega.

Q: Kya mujhe apne sabhi internal aur external links ko HTTPS par switch karna zaroori hai?

A: Haan, HTTPS ka istemaal karne ke liye sabhi internal aur external links ko update karna zaroori hai, taaki aapke SEO performance par koi bura asar na ho aur log aapki website ko surakshit tareeke se access kar sakein.

Q: Mere website ke liye kaun sa SSL/TLS certificate sahi hai?

A: Aapke handle ki jaane waali jaankari aur aapke website ke suraksha ki maang ke anusar aapke liye sahi SSL/TLS certificate tay kiya ja sakta hai. Adhikaansh websites ke liye ek DV SSL/TLS certificate kaafi hota hai. Lekin agar aapki website sensitive data ko handle karti hai, to aapko OV ya EV certificate ki zaroorat ho sakti hai.

Conclusion

Website owners ko apne users ki suraksha aur privacy ko protect karne ke liye HTTP se HTTPS mein transition karna zaroori hai. HTTPS sirf ek surakshit surfing experience nahi deta, balki ye SEO performance ko bhi improve karta hai.

Lekin, zaroori karwayiyan aur sahi prathaon ko follow karne se hi seamless transition aur aapke SEO performance par koi bura asar nahi padega. Aap sahi SSL/TLS certificate ka chunav karke, sabhi internal aur external links ko update karke aur apni website ko Google Search Console mein authenticate karke HTTP se HTTPS mein smooth transition guarantee kar sakte hain.

Yaad rakhiye ki HTTPS mein switch karna ek continuous process hai. Apne visitors ke liye ek surakshit aur secure surfing experience guarantee karne ke liye, aapko apne SSL/TLS certificate ka status regularly check karna aur apni website ki performance monitor karna zaroori hai.

Isliye, agar aapne abhi tak nahi kiya hai to ab HTTP se HTTPS mein migrate hona hai aur ek surakshit website ka fayda uthana hai jo better SEO performance bhi provide karta hai.

Website owners ke liye jo sabse latest web security standards ko maintain karna aur unki online exposure ko enhance karna chahte hain, unhein site migration ke technical SEO implications ko samajhna zaroori hai. Aap required procedures aur best practices ko follow karke ek successful transfer guarantee kar sakte hain aur apne consumers ko ek better secure aur private surfing experience provide kar sakte hain.