Aapke company ke liye ek website ab aajkal ki modern digital environment mein bahut zaroori hai. Lekin sirf ek website rakhna kaafi nahi hai. Aapko dhyaan rakhna hoga ki agar aap online safal hona chahte hain to apni website ko search engine optimised banaana hoga. Yahaan takniki SEO ka upayog karna kaam aata hai.
Apne website ke takniki components ko sudhaar ke uske search engine rating ko badhane ko takniki SEO kehte hain. Ismein website ki crawlability, mobile friendliness, aur dusri cheezein shaamil hain. Khus-khabri ye hai ki takniki SEO ek chunautipurna kaam ho sakta hai, lekin aapko is prakriya ko tezi se poora karne mein madad karne ke liye kai tools upalabdh hain. Is post mein ham baat karenge kuchh best technical SEO tools ki, jinhe har website owner ko jaan lena chahiye.
1. Google Search Console
Google Search Console ek free tool hai jo website owners ki madad karti hai apni website ko Google search results mein visible rakhne aur maintain karne mein. Ye aapko aapki website ki performance ke baare mein insight deta hai, jaise search terms, backlinks, crawl issues, aur adhik.
Google Search Console ki madad se aap aisi koi bhi takniki samasya jaise broken links ya crawl failures ko find kar sakte hain, jo aapki website ki ranking ko nuksaan pahucha rahi ho. Iske alawa, ye aapko sitemaps aur specific URLs ko crawling ke liye submit karne ki suvidha bhi pradaan karta hai, jo aapki website ki indexing ko tezi se badha sakti hai.
2. SEMrush
SEMrush ek vyapak SEO tool hai jo aapki website ko optimize karne mein madad karne ke liye kai functions upalabdh karta hai. Ismein aapki website ki position search results mein, backlinks, organic search traffic, aur adhik ki jaankari upalabdh hoti hai. SEMrush ki madad se aap keyword research kar sakte hain, apni website ke ranks ko monitor kar sakte hain, aur apne competitors ke websites ko examine kar sakte hain.
Site Audit tool SEMrush ka ek sabse faydemand tool hai. Is program ki madad se aapki website ko search kar koi bhi takniki samasya jaise broken links, missing meta tags, aur adhik, jo aapki website ki ranking ko nuksaan pahucha rahi ho, find kar sakte hain. Iske alawa, ye aapko in samasyaon ko kaise solve karne ke bare mein bhi salah deti hai.
3. Ahrefs
Ahrefs ek bahut hi popular SEO tool hai, jiski madad se aap apne website ki search engine ranking ko badha sakte hai. Isme aap apne website par pointing backlinks, organic search traffic aur bahut si aur jaankariya paa sakte hai. Aap Ahrefs ki madad se keyword research kar sakte hai, apne website ke ranks ko monitor kar sakte hai aur apne competitors ki website ko examine kar sakte hai.
Site Audit Ahrefs ki sabse zyada faydemand features me se ek hai. Is programme ki madad se aap apne website ko scan kar sakte hai aur technical problems jaise ki broken links, missing meta tags aur bhi kuch issues jo aapke website ki ranking ko nuksaan pahucha rahe hai, unhe khoj sakte hai. Iske alawa ye aapko suggest bhi karta hai ki in problems ko kaise solve kiya jaaye.
4. Frog screaming
Screaming Frog ke website crawler ki madad se aap apne website ke technical SEO problems ko examine aur audit kar sakte hai, iske URLs ko crawl karke. Ye ek bahut accha tool hai broken links, duplicate content, missing meta descriptions aur dusre technical problems ko khojne ke liye jo aapke website ki rating ko lower kar sakte hai.
Agar aap apne website ke page names, meta descriptions aur header tags ko search engines ke liye optimize kiya hai ya nahi, ye jaanne ke liye aap Screaming Frog ka use kar sakte hai. Iski data ko aap bahut saare forms me export bhi kar sakte hai, jo reporting aur analysis ke liye bahut useful hota hai.
5. GTmetrix
Aapke website ki speed uski search engine ranking par bahut zyada prabhav daalti hai. GTmetrix naam ka ek programme aapke website ki performance ko analyze karta hai aur use faster banane ke liye suggestion deta hai. Ye aapke website ki page size, loading speed aur dusre performance indicators ke baare me jaankari bhi deta hai.
GTmetrix ki madad se aap aise technical problems ko bhi khoj sakte hai jaise ki uncompressed photos ya huge files, jo aapke website ko slow kar rahe hai. Iske alawa ye aapko code aur pictures ko optimize karke website loading ko faster banane ke liye bhi advice deta hai.
6. Moz Pro
Moz Pro ek complete SEO tool hai jiski madad se aap apne website ki search engine ranking ko badhane me kai features ka use kar sakte hai. Ye aapke website ke domain authority, backlinks aur dusre aspects ke baare me jaankari bhi deta hai. Aap Moz Pro ki madad se keyword research kar sakte hai, apne website ke ranks ko monitor kar sakte hai aur apne competitors ki website ko examine kar sakte hai.
Moz Pro ka Site Crawl function iski sabse helpful tool me se ek hai. Is programme ki madad se aap apne website ko scan kar sakte hai aur technical problems jaise ki broken links, missing meta tags aur bhi kuch issues jo aapke website ki ranking ko nuksaan pahucha rahe hai, unhe khoj sakte hai. Iske alawa ye aapko suggest bhi karta hai ki in problems ko kaise solve kiya jaaye.
7. PageSpeed Insights from Google
Google PageSpeed Insights ek aisa muft tool hai jo aapke website ki performance ka moolyaankan karta hai aur sudhaar ki soojhaav deta hai. Yah aapke website ke performance indicators aur loading time ki jaankaari desktop aur mobile dono devices par pradaan karta hai.
Google PageSpeed Insights ka upayog karke aap kisi bhi technical samasya ko khoj sakte hai, jaise ki uncompressed photos ya bade files, jo ki aapke website ko dhima kar rahe hai. Yah code aur pictures ko optimise karke aapke website ke loading ko tez karne ke liye salaah bhi deta hai.
8. Yoast SEO
WordPress website ke liye prasiddh SEO plugin Yoast SEO hai. Yah aapko keyword research, content analysis aur aur bhi bahut saari suvidhaa pradaan karta hai, jisse aap apne website ko search engines ke liye optimise kar sakte hai. Yoast SEO ke upayog se aap apne website ke sabhi content ko, jaise ki meta tags aur descriptions ko, search engine optimise kar sakte hai.
Yoast SEO ke readability analysis unke sabse upyogi toolo me se ek hai. Yah aapke website ke content ko moolyaankan karta hai aur ise adhik padhne layak banaane ke liye salaah pradaan karta hai, jisse aapke website ka search engine rating badh sakta hai.
FAQs
Q: Technical SEO kya hai?
A: Technical SEO aapke website ke technical components ko optimise karke uska search engine rating badhane ki prakriya hai. Yah website ke crawlability, mobile-friendliness aur dusre aise cheezo ko cover karta hai.
Q: Technical SEO itna mahatvapurn kyon hai?
A: Technical SEO tabhi mahatvapurn hai jabhi isse search engines aapke website ko samajhne aur index karne me sahayta milti hai. Isse aapke website ki khoj-pramanikta aur search engine ranking dono badh sakte hai.
Q: Kya technical SEO bina tools ke bhi kiya ja sakta hai?
A: Technical SEO bina tools ke kiya ja sakta hai, lekin yah samay-consuming aur mushkil ho sakta hai. Technical SEO tools ka upayog karke is prakriya ko saral aur aapke website ke search engine ranking ko dushman samasyao ko khojne me madad mil sakti hai.
Conclusion
Nateeje me, aapke website ka safal hone par yah nirbhar karta hai ki aap use search engines ke liye kitna acche se optimise karte hai. Technical SEO ko saral banane me aapke paas kai tools uplabdh hai, jo is prakriya me ek mahatvapurn kadam hai. Iske dwara aap technical samasyao ko khojkar, aapke website ke search engine ranking ko sudhaar sakte hai aur uski visibility aur performance ko badha sakte hai.